When it comes to charity, it always helps to have some kind of event or organizational story to motivate people to give and make a difference. It's just good branding. It's a lot easier to get people to buy into a cause related story or event than it is to just get them to donate and have their money fly into the proverbial "ether". Think of telethons and marathons and those sorts of things. Anyways, this post isn't really about branding or advertising or whatever it is that this blog is actually about lately.
Eric Latham, who was a Fraternity brother of mine at
Virginia Tech, had a great idea to get people to actively participate in cancer research funding: He walked across the country. It’s been great to see
someone doing everything he can to try and make the world a better place. He's raised an incredible amount of money ($23,611 so far) for cancer research and along the way encountered some pretty incredible things. Please support him by checking out his website and the book
that he wrote about his experiences.