Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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Archives for April 2006

We punish you because we love you

April 30, 2006

Dscf0358

Filed Under: Media

Taxation Without Representation

April 29, 2006

Dscf0357

I've always really liked Washington D.C.'s license plates.  The idea of using license plates as media to futher a political agenda is really smart and shows some serious passion (and some big brass ones).  Good for D.C.

Filed Under: Media

College apartments as media?

April 29, 2006

Fridge

Microwave

Stove

Washer

Probably not … but it seems like it would be a good way to introduce your brand to people that will soon be buying houses and appliances with their new-found income. 

My apologies for the blurry pictures.   

Filed Under: Uncategorized

kevinrothermel.com named one of the Best Bird Flu Blogs on the Web

April 25, 2006

Birdflublog

This is from www.birdflubreakingnews.com.

Kind of makes you wonder about using internet sources.  Who's actually writing all of this stuff?    Well it turns out that it's me.  Don't be jealous. 

See my previous post to read all about my bird flu expertise. 

Filed Under: Uncategorized

Orwellian Word of the Day

April 24, 2006

Depopulation

Used by some guy being interviewed on the news.  A more pleasant way to say "if any of these chickens get Bird Flu we're going to destroy them."

How wonderfully Orwellian. 

Filed Under: Media

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