Kevin Rothermel

No Spoilers.

Brand Strategist
Professor, VCU Brandcenter

No Spoilers.

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Archives for March 2006

The Hobo Economy

March 31, 2006

Bootintruck

One of the media planners at Adcenter was recently an unwitting participant in a barter trade with Richmond's homeless.  Josh had an old Coleman tent in the back of his pick-up truck, underneath the big truck box right behind the cab.  The key word being "had."  He came out of his apartment one day to find that he had been relieved of his tent.  In it's place, his trading partner left him an old boot with a twig in it.  The hobo economy is alive and well in Richmond, Virginia. 

Filed Under: Uncategorized

Yikes…

March 27, 2006

Burningman

(from PostSecret)

Filed Under: Uncategorized

Tyranny of choice

March 23, 2006

Two planners from Venables Bell were here this morning and one of them mentioned something about the idea of tyranny of choice.  That's a great way to verbalize it.  Sometimes people need a little hand in their customization of things.  When I was ordering my messenger bag last year I spent probably around an hour agonizing over the look that I wanted, and in the end I finally had to give up and just pick something they had already layed out.  I couldn't make it work by myself.  Of course that might just speak volumes about my abilities as a designer.  But according to this article, the vast amount of choice that we have is making us unhappy because of the tremendous opportunity cost of picking one option in a sea of others.  In the end, it seems that 31-flavors may have been the beginning of our demise. 

Filed Under: Account Planning

Late night advertising support

March 20, 2006

Bathideacenter

Filed Under: Media

Here ‘ s to my fellow Adcenter second-years…

March 20, 2006

lyrics to Johnny Cash's "Busted"

My bills are all due and the babies need shoes,

But I'm Busted

Cotton's gone down to a quarter a pound

And I'm Busted

I got a cow that's gone dry

And a hen that won't lay

A big stack of bills

Getting bigger each day

The county's gonna haul my belongings away,

But I'm Busted

So I called on my brother to ask for a loan

'Cause I was Busted

I hate to beg like a dog for a bone,

But I'm Busted

My brother said, "there's not a thing I can do,

My wife and my kids

Are all down with the flu

And I was just thinkin' about callin' on you,

'Cause I'M Busted."

Lord, I ain't no thief, but a man can go wrong,

When he's Busted

The food that we canned last summer is gone,

But I'm Busted

Now the fields are all bare

And the cotton won't grow

Me and my family's gotta pack up and go

But I'll make a living, just where, I don't know

'Cause I'm Busted

Filed Under: Uncategorized

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