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Real Time Marketing is the Worst

Dick Costolo, CEO of Twitter,  framed his keynote at the University of Michigan commencement ceremony around something that seemed appropriate for marketing, or at least what people who talk about advertising seem to think it’ll turn into. 

You can’t plan a script. The beauty of improvisation is you’re experiencing it in the moment. If you try to plan what the next line is supposed to be, you’re just going to be disappointed when the other people on stage with you don’t do or say what you want them to do and you’ll stand there frozen.

We all know that improv is the future of advertising. Or at least people think that it’s the future. Or at least I did when I wrote a post about marketing turning into jazz a few years ago.

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Text Expansion is Built-in to iOS. Seriously.

I've been looking into Text Expander and things like it for the past few days, and I ran into this lifehacker article pointing out that iPhones and iPads have text expasion built right into iOS starting at version 5. Here's how to set it up: 

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Getting Fiddly with Things, Omnifocus and Nozbe

​I’ve been getting fiddly with my task management apps again over the past few days, mostly because I’ve been listening to Merlin Mann’s podcast, and Omnifocus keeps coming up in his rambles. Well honestly, it’s because I love Cultured Code's Things. It’s been hugely influential in getting my life more organized. But there are a few gripes that I have with it. Namely: I want to be able to email tasks to it and I want it to play nicely with other services like Dropbox and Evernote. 

So I started out today thinking that I'd give Omnifocus the ol’ 14 day free try. It’s very feature rich, and a lot of the big famous productivity nerds use it. But the more I think about it, the more I think that using an app for the long term that you outright buy a license for is a good way to find yourself at the mercy of an unresponsive developer. 

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Roger Ebert on His Rules for Twitter

Roger Ebert, back in 2010:

My rules for Twittering are few: I tweet in basic English. I avoid abbreviations and ChatSpell. I go for complete sentences. I try to make my links worth a click. I am not above snark, no matter what I may have written in the past. I tweet my interests, including science and politics, as well as the movies. I try to keep links to stuff on my own site down to around 5 or 10%. I try to think twice before posting.

Via Daring Fireball

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SXSW Recap: Lightning Round

​I've fallen just a tad behind on recapping my SXSW experience. And really, I’ve probably passed the point of people caring. But I said I would blog about what I saw down there, so here goes ... lightning round of the rest of the panels I saw:

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      Start Before You're Ready

      A few weeks back I was finally able to tear into Steven Pressfield’s The War of Art and Do the Work. I wasn’t disappointed. Both of these books are right up my alley, dealing with the process of actually doing things, and the myriad of barriers that come along and prevent the doing of said things. He refers to those barriers as “The Resistance.” 

      > Procrastination is the most common manifestation of Resistance because it's the easiest to rationalize. We don't tell ourselves, "I'm never going to write my symphony." Instead we say, "I am going to write my symphony; I'm just going to start tomorrow."

       - The War of Art

      It’s all really useful stuff. Everything he says about The Resistance is incredibly familiar. In fact, I’m pretty sure that he wrote both books specifically for me. I should probably  take some more tim

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      Walking Dead: What happens after the zombie apocalypse stops being interesting?

      This has been a weird season for The Walking Dead. Come to think of it, so was season 2. The show has always been full of annoying characters. Especially the women. Terrible. And they keep finding more of them. But the awe of an epic zombie apocalypse helped to offset all of that. 

      Image via  fanpop.com

      Image via fanpop.com

      During season two, I joked about it being a zombie show without any zombies. Then during a panel about writing for video games at SXSW, one of the panelists was describing the zombies in the Walking Dead video game as being like the weather. More of something that happened than any kind of focal point or target or objective. Which was an interesting way to look at it. 

      Though on the show I’m not sure they are even that important anymore. In season three, no one is scared of them unless tied to a chair. They’ve gotten used to it. Desensitized. Corpses are just wandering around here and there, mostly in the background with the rest of the vegetation. And if one gets in the yard coud you please just punch a hole in its head? And make sure to pull that weed in the road while you’re out there.  

      Really, the walkers on the Walking Dead have just become a nuisance. Like having rodents in the yard or coyotes in the holler. And what I’ve realized from this experiment in making a TV series about the zombie apacalypse is that on a long enough timeline, a show about zombies will eventually just be a show about people. And if your characters are annoying, it’s going to get difficult for everyone. Scary even.  

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      10 Reasons Why I Moved From Wordpress to Squarespace 6

      I’ll be the first to admit that I’m a bit manic when it comes to digital tools like task managers and blogging platforms. Even when I find something that works, I have trouble staying committed. 

      Last year when I moved to Wordpress, I felt like I was settling down for the long haul. I had previously tried out the beta of Squarespace 6, I had already spent some time on Squarespace 5, before that I had tried self-hosting Wordpress a few times, as well as Wordpress.com, Posterous, Typepad, and I’ve been using Tumblr on the side for a few years. 

      So I think that I have a unique perspective on this topic, and after typing out that list of services that I’ve used, one could argue that I need extensive therepy. 

      So why did I move again? The long and short of it is that while Wordpress is the absolute master of blogging flexibility, I found that with great flexibility comes great responsibility.

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      SXSW: What’s so funny about Innovation with Baratunde Thurston

      This is the third in a series of posts I’m doing to recap the SXSW sessions I attended in return for the free ride from my agency.

      I was really excited to see Baratunde in person after hearing him on The Nerdist podcast last year. He’s former digital director for the Onion, a standup, and a cofounder of Cultivated Wit. Oh, and he wrote a book called "How to be Black." Everything went really well until I awkwardly (and badly) slapped him high-five as he ran by after the panel.

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      SXSW: A home on the web: the state of blogging in 2013

      (This is the second in a series of posts I'm doing to recap the SXSW sessions I attended in return for the free ride from my agency.)

      One of the off the beaten track sessions that I saw this week was this conversation with Matt Mullenwig, who invented the open source blogging software that this blog uses before founding a company called Automattic to bring a commercial version to market at Wordpress.com.

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      A little something for every deck you do this year...

      Screen Shot 2013-03-14 at 2.11.22 PM

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      RIP Google Reader—A Big "Hey Thanks" for Breaking my Internet

      qm (via quickmeme)

      I was only going to post this dumb picture in regards to Google shutting down Reader, mostly because I'm supposed to be working. But this news is really bad news for me. It's been such a part of my workflow for as long as I can remember, and with iPad clients like Mr. Reeder, RSS really hit its stride for me. And that's what's going to make it hard to find a replacement. G-reader plugs into the entire internet. Between the IFTTT recipes I have set up and the 15 or so apps that I hook up to it, this is going to make it much harder to spam my friends with articles about quantum physics.  I doubt there's anything anyone can do about it, but now I have even more reason to hope that Glass is a flop. Jerks.

       

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      On creation...

      “It takes a thousand men to invent a telegraph, or a steam engine, or a phonograph, or a photograph, or a telephone or any other important thing—and the last man gets the credit and we forget the others. He added his little mite — that is all he did. These object lessons should teach us that ninety-nine parts of all things that proceed from the intellect are plagiarisms, pure and simple; and the lesson ought to make us modest. But nothing can do that.” – Mark Twain

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      SXSW: The Next Frontier of Interactive: Smart Fashion

      I've tried to be a little less rapid fire on the social media this year than when at previous events...opting instead to post about what I've learned here. Also, as part of the deal for Martin sending me here, I need to prove that I learned something and wasn't hula hooping shirtless on 6th street with a gut full of booze for 5 days straight.

      So now that I'm #sxmyself for the first time in three days, I thought I'd get started with the the first panel I attended on Saturday:

      The Next Frontier of Interactive: Smart Fashion

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      Ad-free Natives

      This might matter in a few years...

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      The psychology of procrastination. Maybe I'll write about it later...

      Thanks to Wesley Crusher for helping me understand why I'm so bad at keeping this blog updated...

      It turns out procrastination is not typically a function of laziness, apathy or work ethic as it is often regarded to be. It’s a neurotic self-defense behavior that develops to protect a person’s sense of self-worth.

      You see, procrastinators tend to be people who have, for whatever reason, developed to perceive an unusually strong association between their performance and their value as a person. This makes failure or criticism disproportionately painful, which leads naturally to hesitancy when it comes to the prospect of doing anything that reflects their ability — which is pretty much everything.

      But in real life, you can’t avoid doing things. We have to earn a living, do our taxes, have difficult conversations sometimes. Human life requires confronting uncertainty and risk, so pressure mounts. Procrastination gives a person a temporary hit of relief from this pressure of “having to do” things, which is a self-rewarding behavior. So it continues and becomes the normal way to respond to these pressures.

      Particularly prone to serious procrastination problems are children who grew up with unusually high expectations placed on them. Their older siblings may have been high achievers, leaving big shoes to fill, or their parents may have had neurotic and inhuman expectations of their own, or else they exhibited exceptional talents early on, and thereafter “average” performances were met with concern and suspicion from parents and teachers.

      — David Cain, ‘Procrastination Is Not Laziness’

      Via WIL WHEATON dot TUMBLR

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      Awkward Teenage Years Airlines

      Flying to Dallas last week, I had one of those flights where you pay for all of those lucky breaks enjoyed throughout the travel year, like vacant middle seats, random upgrades, and arriving early. The flight was delayed 45-minutes after we boarded because they had to take all of the cargo off and then out it back on. Also: I was (un)lucky enough to be completely surrounded by 50 or 60 girls from a middle school travel soccer team. It's the sort of thing that would happen in a headache medicine commercial. Except it was five and a half hours long.

      It would be difficult to pretend that it didn't transport me back into the horrors of being 13. The cool girls all had a row to themselves. Then there was the one who was just on the edge of being in the cool group sitting one the row behind. She kept trying to talk to the cool girl in seat C one row up, who answered only with monosyllabic dismissal. I'm sure that uncool girl was trying to work out in her head why they always seemed nice to her when hanging out alone, but were completely awful when the whole clan got together. I'm sure she'll be the one driving the others to parties in a few years.

      I was struck by the sheer amount of painfully bad decisions and long years that lay ahead of them.

      But I was also struck by the fact that I was in a middle seat with a 70-pound little girl sitting in the window seat and another in the aisle seat. They didn't even take up the whole seat pad. It was like flying with really loud Smurfs. At least half of the group could've shared one seat. Meanwhile, my adult sized frequent-flyer self was stretched from armrest to armrest. Hardly seemed fair.

      So at the risk of being called a fascist, I'd like to propose a new seating regulation: we need to start seating the smallest people in middle seats. Everyone would be more comfortable. Small people don't touch the sides of their seats anyways. It's just good, common, fascist, sense. It's only a matter if time before they start stacking us like chords of wood, anyways, so we might as well enjoy the time we have left.

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