Big ups to the PC industry for continuing to illustrate that competing for short-term ROI with rational drivers like price, function, and incrementally faster speeds&feeds is a great way to commoditize your product, bankrupt your brand, and ultimately harm your company over time.
HP dropped -12.7 percent, Dell dropped -9.5 percent, Acer -14.1 percent and Toshiba -19.5 percent in the U.S. market for the second quarter of 2012. Apple was up 4.3 percent. Note that the numbers include “desk-based PCs and mobile PCs, including mini-notebooks but not media tablets such as the iPad.”
So they included everything that would make the PC companies look as good as possible. Imagine if they included the iPad in Apple’s numbers. I think that says it all.
(Via The Loop)